Hibernia - Privacy Policy

Effective date: 18 October 2026
Developer: Sweet Town Studios (Marek Kubiak)
Contact: privacy@sweettownstudios.com

The short version

Hibernia is designed to respect your privacy. We do not require an account to play, and we do not collect your precise location. The whole game is playable without ever signing in to anything.

Four things are your choice. The first is off unless you turn it on: sending us anonymous gameplay statistics so we can balance and improve the game. The second is whether the optional rewarded ads are personalized: on iPhone that is decided by Apple's own tracking prompt, in the EEA and UK by Google's consent form, and everywhere else it is on unless you turn it off. The third is cloud save: you are asked once, when you first play, whether to back your progress up to an account or to stay local only. If - and only if - you choose to sign in, we receive the email address attached to that sign-in (see "Cloud saves" below). The fourth is measuring our advertising: Hibernia is advertised in other apps, and a measurement service tells the advertising networks which ads led to installs and what those players went on to do in the game. That one is on unless you turn it off (in the EEA and UK it needs your consent in Google's consent form, and on iPhone it uses your advertising identifier only if you allow tracking). You can change all four at any time in Settings.

Separately, if the game crashes or hits an error, a technical report is sent so the problem can be fixed (see "Crash reports"). It carries no name, email or account, and is on unless you turn it off in Settings.

This policy applies to Hibernia on every platform we ship it on.

What we collect

Only if you opt in (the setting is off by default), the game sends anonymous gameplay data:

• Session and timing data - how long you play, and how much time passes between sessions.
• Progress data - your in-game progress (quest/level, resources, buildings, upgrades, tiles explored) and periodic snapshots of your saved game.
• Device information - your device model and operating-system version, and the app version, used only in aggregate to keep the game running well.

This data is tied only to a random identifier created on your device. It is not linked to you, your Apple ID, your name, or any advertising identifier.

What we do NOT collect

• No phone number and no contacts, ever.
• No name or email address unless you choose to turn on cloud save and sign in - in which case we receive only what that sign-in provider gives us (see "Cloud saves"). Choose "Local only" and we receive neither. The anonymous gameplay statistics above are never linked to a sign-in either way.
• No precise or background location.
• No advertising identifier (IDFA on iOS, advertising ID on Android) except to the ad network that serves the ads (see "Ads and purchases") and for measuring our advertising unless you switch that off (see "Measuring our advertising") - on iPhone, in both cases, only if you allow tracking. The gameplay statistics above are never linked to it either way.
• No payment details (purchases are handled by the App Store / platform, not by us).

Why we collect it

The anonymous gameplay statistics are used solely to understand how the game is played and to balance and improve it (for example, whether parts of the game are too hard, too slow, or too easy) - never for advertising. Install measurement is used solely to find out which of our own ads bring in players who enjoy the game. We do not sell your data.

Your choices

• The anonymous-statistics setting is off by default. You are asked once, and you can change it any time in Settings. Turning it off stops all collection.
• Cloud save is a separate choice, offered once when you first play, with "Local only" among the options - turning it off later in Settings stops your save from syncing (your local save keeps working as normal). "Delete Cloud Save," inside Settings ▸ Cloud Save, removes your synced save entirely.
• Sharing with advertising partners (install measurement) is on by default - switch off Settings ▸ Privacy ▸ Share data with advertising partners and it stops completely on that device.
• Crash reports are on by default - switch off Settings ▸ Privacy ▸ Send crash reports and no further reports are sent from that device; any not yet sent are deleted. "Delete Analytics Data" also deletes crash reports that have not been sent yet.
• You can request deletion of the anonymous data associated with your device's random identifier by contacting us at privacy@sweettownstudios.com, or by using the in-game "Delete Analytics Data" option.

Data sharing, storage, and retention

• Anonymous gameplay statistics are sent to servers we control and are not shared with anyone.
• Install-measurement data goes to AppsFlyer and to the advertising networks that ran our ads, as described in "Measuring our advertising".
• Crash reports go to Firebase Crashlytics (Google), as described in "Crash reports".
• It is transmitted over encrypted (HTTPS) connections.
• Raw event data is retained for up to 12 months, after which only aggregate statistics are kept.

Cloud saves

Cloud save exists so your progress can survive a reinstall and follow you to another device. It is your choice, made the first time you play, and it works the same way on iOS and Android, using Firebase (a Google service).

You are offered three ways to sign in - Sign in with Apple, Google, or an email address and password - and a fourth option, Local only, which switches cloud save off entirely. Choosing "Local only" means no account is created, nothing about you is sent to Firebase, and your save stays on your device. The game is fully playable this way.

If you do sign in, this is what we receive and store:

• Your email address, from the provider you chose. Sign in with Apple lets you hide your real address behind Apple's private relay, and if you do, that relay address is all we ever see.
• Your name, only where the provider supplies it (Sign in with Apple asks you whether to share it). We do not display it, use it, or send it anywhere.
• Your saved game - a compressed copy of your in-game progress only (resources, buildings, upgrades, tiles explored), stored against your account identifier. It contains nothing personal.

We do not receive your password: with Apple and Google, authentication happens with them and we only ever see the result. Firebase/Google processes all of this on our behalf, governed by Google's privacy policy in addition to this one. We do not sell it, share it, or use it for advertising.

You can switch cloud save off, change which account it uses, or delete your cloud save entirely at any time in Settings ▸ Cloud Save. To have the account record itself erased as well, email privacy@sweettownstudios.com - see Delete your Hibernia account for the steps, in-game or by email.

Children

Hibernia is not directed at children under 13, and we do not knowingly collect data from them. The gameplay statistics we collect are anonymous and are never associated with a child's identity. Cloud save requires signing in with an Apple, Google, or email account, which those providers already age-restrict. If you believe a child has signed in and you would like the account and its saved game removed, email privacy@sweettownstudios.com and we will delete it.

Ads and purchases

• Rewarded ads are always optional - an ad only ever plays because you chose an "Ad boost" in the Shop, and declining ads costs you nothing that gameplay can't earn.
• Ads are served by Google AdMob. Unless you switch them off in Settings ▸ Privacy Settings ▸ Personalized ads, they may be personalized: the ad network may use your device's advertising identifier to select more relevant ads. On iPhone this happens only if you allow tracking in Apple's App Tracking Transparency prompt (shown when you first start the game); if you don't, ads are non-personalized and no advertising identifier is used. On Android it uses the advertising ID, which you can reset or delete, or opt out of ad personalization with, in your device's Google settings. Switched off, ads are non-personalized and the rewards are the same; the ad network may still receive the identifier for purposes other than personalization, such as limiting how often an ad repeats, preventing fraud and counting ad views. That identifier goes to the ad network, not to our gameplay statistics - the two are never linked. The ad network's handling of this data is governed by its own policy: Google's policy.
• If you're in the EEA or the UK, a consent form from Google appears when you first start playing, and your answer there - not the in-game switch - decides how your data may be used for ads. You can reopen it any time from Settings ▸ Privacy Settings ▸ Ad privacy choices.
• That form covers Google's advertising partners, not Google alone. Ads reach you through Google's ad exchange, so roughly 200 advertising companies may bid to show you an ad and, if you consent, receive your advertising identifier for that purpose. The form names the current number and lets you review or refuse them individually under "Manage options"; Google's own list is here. Refusing is always allowed, changeable later, and costs you nothing in the game.
• In-app purchases (Rune packs) are processed entirely by the store you installed the game from - Apple's App Store or Google Play. We receive no payment details; the store's own privacy policy governs the transaction.
• We use third-party services only as described on this page, and we require that they protect your data to at least the standard this policy describes.

Measuring our advertising (install attribution)

We advertise Hibernia in other apps and games. To know which of those ads actually work - and to stop paying for the ones that don't - the game includes a measurement service, AppsFlyer, which acts on our behalf. This is on unless you switch it off in Settings ▸ Privacy ▸ Share data with advertising partners.

What it sends, from your device to AppsFlyer:

• Device and network information - device model, operating-system version, language, app version, and your IP address (used to work out your country, and to detect fraudulent installs).
• Identifiers - an install ID that AppsFlyer creates, the "identifier for vendor" on iPhone, and your advertising identifier: on iPhone only if you allowed tracking in Apple's prompt; on Android the advertising ID, which you can reset or delete in your device's Google settings.
• When the game was installed and opened, and a few in-game milestones: finishing the tutorial, completing quests, watching a rewarded ad, and buying a Rune pack (the product, price and currency - never payment details).

What it never receives: your name, your email, your sign-in or cloud-save account, or the random identifier behind our anonymous gameplay statistics. The two are never linked.

Who sees it: AppsFlyer processes it for us under its own policy. If you installed Hibernia after seeing one of our ads, the advertising network that showed it is told that the ad led to an install and which of the milestones above followed, so it can measure and improve our campaigns. On iPhone, if you did not allow tracking, networks only receive Apple's own privacy-preserving reports (SKAdNetwork / AdAttributionKit), which tell them about the ad, not about you.

Your choices: switch it off in Settings - the service stops completely on that device, and the game plays exactly the same. In the EEA or the UK, it only processes what you agree to in Google's consent form (see "Ads and purchases"). On iPhone you can also refuse tracking in Settings ▸ Privacy & Security ▸ Tracking.

Crash reports

When the game crashes, or runs into an error in its code, it sends a crash report to Firebase Crashlytics, a Google service that processes it on our behalf. This is on unless you switch it off in Settings ▸ Privacy ▸ Send crash reports.

What a report contains: what went wrong in the code (the error and where it happened), the game version and build, your device model, operating-system version and language, technical state at the time (such as free memory and disk space, and whether the game was in the foreground), how far the game had got in starting up, and a random installation ID that Firebase creates for this install, so that repeated crashes on one device are counted once. A crash that closes the game is sent the next time you open it.

What it never contains: your name, your email, your sign-in or cloud-save account, your advertising identifier, or the random identifier behind our anonymous gameplay statistics. Reports are not linked to you and are not used for advertising.

Why: solely to find and fix crashes and errors - Hibernia runs on far more devices than it can be tested on.

Retention and processor: reports are kept by Crashlytics for 90 days, then deleted. They are keyed by the installation ID, not by any account, so they cannot be looked up from your email - they simply expire. Google processes them under the Firebase data processing terms and its privacy information for Crashlytics.

Your rights

• Anonymous statistics happen only with your consent (our legal basis under GDPR Article 6(1)(a)), and withdrawing consent is always one toggle away in Settings. In the EEA and UK, personalized ads and install measurement are likewise based on the consent you give in Google's consent form, which you can change at any time from Settings.
• If you are in the EU/EEA, UK, or a region with similar laws, you also have the right to request access to, correction of, deletion of, or a copy of your data, and to object to its processing - write to privacy@sweettownstudios.com. Because our gameplay statistics are tied only to a random device identifier and never to your identity, we may need you to use the in-game options (or provide that identifier) for us to locate any data that is yours.
• You also have the right to lodge a complaint with your local data-protection authority.
• For residents of US states with privacy laws (California and others): we do not sell your personal information. Install measurement may count as "sharing" for cross-context advertising under those laws - switching off Settings ▸ Privacy ▸ Share data with advertising partners is our "Do Not Sell or Share" control, and switching off Personalized ads on the same screen opts you out of targeted advertising.

Changes to this policy

We may update this policy; the "Effective date" above will change and material changes will be noted in-app.

Contact

Questions or requests: privacy@sweettownstudios.com.